Product Design · Content
A complete redesign of Coti Express, the management and connectivity software insurance brokers use every day.
- Client
- eBroker
- Role
- Product & Content Design
- Team
- 2 designers (me included), 3 engineers
- Year
- 2022
Context
Coti Express is B2C connectivity and management software for insurance brokers. It connects the client, the agent and the insurer to make contracting cover faster and simpler.
Objective
Redesign the Coti Express connectivity and management software.
Solution
Unify the design and the content across the whole product.
01
- A unified brand identity through the right use of colour, type and illustration.
- Iconography and illustration designed from scratch.
- A style guide and components in Figma.
- Responsive design for more than 235 screens.
- A messaging system that tells users which actions others take most on each screen.
02
- Understood customer needs and turned them into business opportunities.
- References and a competitive benchmark.
- B2C research to design the right content.
- An audit of every screen to improve the workflow.
- Content extracted and redesigned for usability, with one voice and tone.
03
- Restructured the information architecture for faster access to menus.
- Main actions regrouped to focus attention on the pricing process.
- Unified labels and placeholders across every form.
- Vertical forms redesigned for faster, more intuitive reading.
- The main offers screen reorganised for better usability.
Want results like these for your team?
Book a call →